In 2023, Clyde's Restaurant Group took ownership of Rye Street Tavern, a waterfront restaurant in Baltimore Peninsula, after years of the space sitting vacant. This beautiful restaurant, adjacent to the Sagamore Rye Distillery, already had an existing brand, though it was in need of a facelift before reopening to the public in June of 2024.
I worked on the brand refresh alongside the CRG leadership team, expanding the visual assets of the brand, which included new secondary logos, creating patterns, refreshing the color palette, and more. The primary logo remained, but I worked with internal stakeholders to create a cohesive brand package that was applicable to various types of collateral needed for hiring and promotion of the restaurant ahead of the grand re-opening.
Additionally, I collaborated closely with the rest of the marketing team and website vendor to build out the new website for Rye Street Tavern, ensuring all of the elements used followed the new brand standards.
